Tag: marketing firm

Having run a marketing services firm for more than 20 years, I have seen an enormous shift in how businesses are engaging with firms and why a cost-analysis is imperative to staying relevant.

With so many options for businesses today, and many courting new hires in the area of marketing, there has been quantum shift in how businesses seek out a marketing firm, and why they choose one over another. Marketing firms that have been early adopters of technology, regardless of size, are emerging as the "must-have" marketing agencies for all size businesses. The use of data to navigate customer experience is critical to developing results-driven marketing strategies, so hiring a firm has become more an analysis of tech stack than people.

Startup business marketing firm

As a professional services firm, customer experience is in part about relationships and how well a marketing consultant listens to the customer’s needs, deciphers it, and executes on providing a solution to a problem.

Competition is rife for all businesses especially due to the impact of COVID. With an increasing number of people unemployed, the marketing profession has especially been affected by lay-offs and changing working conditions.

With an influx of inbound leads to our marketing agency in Melbourne, we have been inundated with questions related to the best digital marketing strategies that are most relevant to today's environment.

Outsourcing your marketing is inevitable whether you are using internal resources or external marketing agencies right now because of Coronavirus. Everyone is working from home, so which is more cost effective, efficient and with the greatest ROI?

The marketing team in corporations are stepping up their 'marketing game' to help the human resources department secure top talent.

When it comes to employee appraisals, it is important for the appraisee to look at industry standards, benchmarking and peer group feedback. It's not just managers that know what is happening on the floor and numbers are can never truly reflect an employees contribution to an organisation.

Every marketer has tricks up their sleeve. If they didn't, they are not trying hard enough. Having been a marketing consultant for many years, I have had the pleasure of rolling up my sleeve and showing the world (well, mostly people in Melbourne, Brisbane and Sydney) how they too can use some of the tricks of the trade to accelerate their marketing reach.

An updated on our story of expansion from a recent speech:

Everywhere I go, people say “are you crazy… you left the sunshine, the Sydney Harbour Bridge, kangaroos, koalas and the great barrier reef for this.

I always pause, almost second-guessing what I am doing. But every single time, I come to the same conclusion.

I have a dream and that dream is to build a global small business firm that helps businesses realize their full potential.

Walking into Caribou in Buckhead, Atlanta this morning, I was quietlly disturbed by a very loud American woman asking for her coffee. 

"I would like a double mocha grande with a dash of skim milk, and a bit of vanilla. Oh, and I would like some sweetener with that. Make sure it isn't too hot. Actually, I don't want a grande, I want a tall. So that will be..."

I waited patiently for her to repeat her order over and over again until it was my turn.

A client of Marketing Eye last week asked for us to design a logo around their wife’s picture of a pelican.