Tag: marketing managers

At Marketing Eye, we employ a lot of marketers and over the years you learn to refine what type of marketer you look for in a role such as marketing consulting.

When you have a business and realise that you are about to get to the next level, but need to hire a marketing manager first - you are on the money! You see, too often people that run businesses are so focused on sales, they are not thinking about marketing and brand. While it is true that a business cannot survive without sales, it is also accurate that without marketing, it is highly unlikely a business will reach the next level.

One of the biggest mistakes businesses make is overlooking the importance of marketing. 

It's not by accident that creative marketers are paid more money, are in greater demand and hold the key to a successful marketing campaign. 

Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.

I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.

If you are looking for inspiration online, here is where I like to go:

1. Behance:
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.

2. Creative Boom:
There is a cross section of creativity on this site. It is inspiring and pushes boundaries while staying sometimes within the lines. 

It's dawned on me that old-fashion marketing managers are becoming increasingly unsettled in their high chairs with the massive transformation that has occured over the past 5 years in responsibilities.

I use to say, "marketing provides the forum for sales to occur". And that still rings true today, but what needs to be added to the bow is "marketing is responsible for revenue derived from inside sales platforms and anything digital or content driven".

Marketing Eye is growing at a phenomenal pace with our first licensee approved, and a new office in Seattle, Washington. As such, we need to hire new people to join our team. We have three positions available: Marketing Manager (Melbourne), PR and Communications Executive (Sydney), Graphic Designer (Sydney or Melbourne).

To give you a snapshot: our existing team is highly talented and here for the long haul. They are a mixture of marketers, creatives, branding, web and public relations professionals. Each person is dedicated to being the best they can be - and in return, they are given a highly rewarding career in marketing, PR and graphic design.

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