Tag: marketing performance

To keep track of their key performance indicators (KPIs), marketers need help when facing 4.62 billion social media users and the different kinds of posts they create which are spread across 17 different social media platforms. That is not even considering the website traffic and engagement that may come from the 8.5 billion Google searches that occur every day. To provide your clients with clear and accurate results regarding your marketing efforts and their marketing expenditure, platforms have been created to track not only your social media engagement and views but the traffic, sales, and engagement that your website may receive.