Tag: McKinsey

Having run a marketing services firm for more than 20 years, I have seen an enormous shift in how businesses are engaging with firms and why a cost-analysis is imperative to staying relevant.

With so many options for businesses today, and many courting new hires in the area of marketing, there has been quantum shift in how businesses seek out a marketing firm, and why they choose one over another. Marketing firms that have been early adopters of technology, regardless of size, are emerging as the "must-have" marketing agencies for all size businesses. The use of data to navigate customer experience is critical to developing results-driven marketing strategies, so hiring a firm has become more an analysis of tech stack than people.

Startup business marketing firm

When I first developed Robotic Marketer I knew that I had to connect to a very large audience. No technology can be powerful without valuable feedback. Every piece of feedback, good and bad, helps developers fine-tune their technology to provide a better solution for the end customer.

Marketing Eye put an incredible amount of effort into delivering world-class marketing strategies to clients. We have invested heavily in research and development, and of course, developing the world's first Robotic Marketer.  When it comes to accolades, we never enter awards or accept nominations, but we do find that being in good company is positioning gold.