Tag: pharmaceutical
Developing a Strategic Marketing Plan for Your New Pharma Product: A Comprehensive Guide
As a pharmaceutical professional venturing into the launch of a new product, the success of your endeavour lies not just in the product's efficacy but equally in how well it's communicated and embraced by your target audience. In this comprehensive guide, we will explore actionable steps to ensure your product reaches its maximum potential through effective marketing strategies.
The one problem with companies that don’t write down their strategy
For years, I kept my business strategy in my head. It was a reliable place to keep it, or at least I thought. My memory is fairly decent when it comes to things that matter and reaching my business goals – matters.
With our marketing plan, that was another story. Writing it down is what we do, and we know that it is the only way to achieve marketing goals, aligning the sales function with marketing tactics that derive results.