Tag: problem solving

When it comes to building a successful marketing team or being a digital marketing consultant, technical skills alone won't guarantee extraordinary results. Emotional intelligence (EQ) plays a crucial role in driving collaboration, empathy and effective communication within your marketing department. To ensure you hire marketers who possess the right EQ competencies, it's essential to ask the right questions during the hiring process. As a marketing firm, EQ is more essential than IQ and exploring why this is significant in marketing is critical to how a job interview is conducted.

Customer service is often the dividing line between what makes a company work and what doesn’t. But what exactly is good customer service? Consider your interactions with employees at hotels or restaurants. When we have a bad experience at these establishments, it’s unlikely we will frequent them again. You never want to lose customers based on your customer service, so build teams that are ready to serve your customers and provide an experience that will keep them coming back. Below, we have some basic elements of customer service you should consider when you build your team.