Tag: relationship building

When it comes to building a successful marketing team or being a digital marketing consultant, technical skills alone won't guarantee extraordinary results. Emotional intelligence (EQ) plays a crucial role in driving collaboration, empathy and effective communication within your marketing department. To ensure you hire marketers who possess the right EQ competencies, it's essential to ask the right questions during the hiring process. As a marketing firm, EQ is more essential than IQ and exploring why this is significant in marketing is critical to how a job interview is conducted.

The COVID-19 pandemic has brought about a drastic shift in the way businesses operate, thrusting them into the realm of remote work. As this new paradigm becomes the norm, the world of marketing has not been spared from its effects. However, amidst the transition to remote work, companies are encountering a significant challenge when it comes to hiring marketers.

As a business owner or marketer, it's easy to get caught up in the excitement of generating new leads, as after all, new leads are the lifeblood of any business, representing potential to contribute to your bottom line. However, it's important to remember that not all leads are created equal, and not all of them are ready to buy from you right away. Patience and persistence are required by markets to developing relations with potential customers, nursing them over time to become paying customers.