Tag: relationship

Delivering exceptional customer experiences is no longer a luxury but a necessity for success. Marketing and customer service teams are two essential functions responsible for engaging with customers and driving business growth. While these two teams may have different objectives and priorities, they share a common goal: to provide the best possible customer experience.

If you have just stumbled into the marketing world or you’ve been in the game for some time now, you most likely have heard of the phrase “It’s not what you know, it’s who you know”. When we think about it, everything we do revolves around the ability to connect and engage with people. From social media platforms of Snapchat, Twitter and Instagram to even our social lives.

The next 12-months is going to be incredibly different for people who work at Marketing Eye. After years of working hard at establishing a product and service that is unsurpassed by industry standards, driven by technology, systems and processes, we are now working tirelessly on how to build the right culture going forward.

There have been many hit and misses and lots of unnecessary frustration, but finally I think as a team we have hit the nail on the head and I am about to test it to the nth degree.

Flat Organisational Structure

Weaning employees off hierarchy-driven decision making has been a test of both patience and perseverance. Gen-Y's have been told that they need leadership in order to be successful, yet some of the most successful companies in the world, like Google, are saying quite the opposite. Their investment in a flat organisational structure has not only shown dividends on the balance sheet, but it has created a workplace and culture that the world-over admires and respects.

For smaller companies that have an established organisational structure, driven largely by an entrepreneur, it is more difficult to adapt to a flat organisational structure with the primary reason being that both parties; the entrepreneur and the employees, find it difficult to let go.

I have been travelling the world growing "my small business" and have found that it is almost impossible to be the leader I would have hoped to be, living the life I do. I certainly am no role model in this department, nor do I follow the many books I have bought over time on "how to be a good leader" no matter how much I try but ultimately fail in my pursuit.