Tag: retail marketing

Retailers sometimes face a lot of challenges in reaching their target audience effectively. Implementing solid marketing strategies can help them make a significant difference in engaging customers and boosting sales. Here are ten marketing strategies that retailers can employ to improve their reach and impact.

Local retail businesses play a vital role in neighbourhoods and communities, offering a unique touch that large chains and big brands often miss. With the right marketing strategies, local retailers can attract new customers, retain existing ones and cultivate a sense of community that brings long-term loyalty.

Let us explore a range of creative and budget-friendly marketing tactics specifically suited for local retail businesses.

There’s no denying that online shopping is growing at a rapid pace in Australia – just to give you an idea of the scale, in the 12 months to September 2016 Australians spent an estimated $20.8 billion on retail purchases online. If you’re thinking that’s a lot of shoes you’d be correct. But the good news is that $20.8 billion spent online is the equivalent to around 7% of the traditional bricks and mortar retail sector - so whilst online shopping is growing at a fast pace, it is by no means panic stations for traditional retail stores just yet.

And there are many ways that bricks and mortar retailers can combat the online trend…

As we are about to farewell this working year, with just a few days to go until Christmas, what better time to have a look at what is coming at us in 2017! As technology keeps moving at warp speed we love the challenge of keeping on top of the latest, so here’s our little sneak preview of the key marketing trends for 2017.

Well like most Australians I was expecting to come to work this week knowing who is governing our country... and all being able to move forward with our business plans with some semblance of normality… 

And yet we woke up Sunday to a collective “WTF?”…
So alas, here we are again with a potential hung parliament and the country holding our breath as final ballots are counted… and Pauline Hanson in the senate. Don’t even get me started on that.

So what does this mean for business owners in Australia?

Written by Joyce Shin 

Top brands online have a number of things in common; they post regularly, they are on-brand and they sell the sizzle whether it's using women that are beautiful (and men for that matter), or using the best lighting for each and every product shot.