Tag: Snapchat

Instagram was launched in 2010 by Kevin Systrom and racked up 25,000 users in just one day. The app began with a primary focus for users to feature and post photographs, especially photographs taken from mobile phones. Instagram performed exceptionally well and had a whopping 27 million users by March 2012. Instagram’s success no doubt alarmed Facebook, which purchased Instagram in April 2012 for $1 billion in cash and stock.

Ever since Facebook acquired Instagram, Facebook decided to add many different features to the already extremely popular app. These features included enabling users to post videos instead of just photographs as well as adding messaging on Instagram like Facebook, stories like Snapchat and later reels like TikTok. Maybe you’re already sensing a theme here but what Facebook was essentially trying to do is turn an originally user-focused app that was Instagram into a fighter social media platform to compete with other social media apps such as Snapchat and Facebook. This tactic worked well for Facebook initially but not in the long run. Why you may ask, well we’ll explain below.

Running highly successful, productive, functioning marketing departments is a challenge at the best of times. Return on investment is always at the back of any competent marketing manager or CMO, and steering all marketing efforts to ensure that not only is the brand being promoted and gaining market share, but it shows up on the balance sheet, is a scorecard that no-one can ignore.

There’s speculation that over the last year Generation Z was actually more valuable to most organisations than millennials – why, and what does this mean for businesses and marketers? Is your brand ready to speak to Gen Z’s?