Tag: successful marketing campaign
Wednesday, 13 December 2023
Crafting a Successful Digital Marketing Strategy with Customer-Centric Content
Whether in today's cutthroat competitive marketing industry or the industry of two decades ago, the key to creating successful and popular marketing campaigns has always been crafting content that resonates with your audience. Developing a customer-centric digital marketing strategy is not just about algorithms and analytics; it's about understanding your audience's needs and delivering content that addresses them. In this comprehensive guide, we'll delve into the foundational tips essential for creating customer-centric content that captivates and converts on leading digital platforms.
Published in
Blog
Wednesday, 12 June 2013
How to run a successful marketing campaign by Lisa Mayoh
Published in Herald Sun and on www.news.com.au on June 12, 2013 and written by LIsa Mayoh.
WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a marketing or advertising campaign destined to meet the masses?
Well for starters, if everyone is walking in one direction, turn around and run in the other.WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a marketing or advertising campaign destined to meet the masses?
That's according to experts, who admit that yes - creatines often do their best work over a game of ping pong.
Mark Held from www.thinksalot.com.au says the key to good advertising is keeping the message simple.
"You're essentially telling a story," the award-winning creative director tells news.com.au.
"So the story should always appeal to its audience, and be delivered in the right tone of voice.
"It's about finding something interesting and truthful about the product or service, then giving it a pinch of wit and charm so it becomes more easily palatable to the people you are talking to.
Published in
Marketing