Tag: taxonomy

In business, data is everything. It dictates every single decision that is made, big or small. This fact is becoming ever more apparent as businesses continue to embrace the digital age, employing the use of technology for everything from their marketing strategies, all the way through to their business platforms. Therefore, understanding what all this accumulated data means has never been more important. That’s why every marketing department needs a taxonomy specialist. A rather unknown role, in the marketing context, it is the taxonomy specialist’s job to group and organise data.