Tag: team

So, you have graduated. Congratulations! Now, you have to find a job – or do you?

How do YOU define workplace culture? Over the years culture has become so incredibly important for organisational success, productivity and overall reputation.

At Marketing Eye, we have a very diverse team. Members of our team come from the United States, Australia, Dubai, India, Pakistan, Sri Lanka, Vietnam and New Zealand. While accents may vary, the work that our team does remains based on an industry best practice standard and a need to bring diversity into our marketing perspective.

It is no question that the complexity of today’s marketplace requires innovation. No more can we rely on the same ideas that have given us success in the past. Research suggests that 80% of people believe harnessing creativity would generate economic growth; while only 25% of those feel they are actually living up to their creative potential.

Reinventing your marketing team should be a thing that all companies do on a yearly basis. Keeping everyone on their toes, but more importantly encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red in your balance sheet.

From ice addicts through to people who are unfortunately suffering mental health issues, or even those who just get itchy feet - often... employees can be tricky. Regardless of their station, it is important to see the world from their point of view, as without them no business survives. It's like the chicken and the egg. 

It takes a team to build a business, and one bad egg can spoil the broth. If you have been in business for some time, like myself, this will ring true. While we read so many blogs and stories about how leadership determines culture, I beg to differ. In fact, I think leadership has little impact on culture, but people do.

Yesterday was a eye-opener for me. I saw an international team collaborated to make sure that their boss (aka me), knew how much they meant to each and every one of them. They went over and above, with every single person contributing in one way or another.

This morning, I decided to have breakfast at my favourite cafe, Hobba Prahran before heading to the office. I sat at Hobba with a big smile on my face. I have spent the past month with my teams in Brisbane, Sydney, Melbourne and Atlanta and it has been amazing.

The energy in each office, stand up meetings, pride in their work, on-boarding of clients and in general, their 'nice-ness' is beyond anything you would ever expect in an office environment.

I had a particularly stressful period of time. Hackers had attacked our business and we were leaking cash like no tomorrow. I handled it great for the first three days, then I fell apart. I felt like it was all too much. My life is full and to add that type of stress to my life, I felt overwhelmed. It was certainly challenging.

My team could see that I was stressed, and on my last day in the Melbourne office prior to heading to the US, the team wanted to celebrate my birthday. I asked them if they would mind if we didn't celebrate my birthday and celebrated just Christina's instead.

It's raining outside and our whole Melbourne team is meant to be playing tennis as a team bonding session. 

A few of us are not so sure, mainly because we are women and we have things to go to after work which require our hair to be "beautiful". Rain is not conducive of that.

Randomly, I pick up two tennis rackets from my office and a whole heap of balls and then grab Lisa O'Keeffe, and we start playing tennis in the middle of the office. Firstly, you have to have an office big enough - which we have, and secondly, you have to be prepared for anything to happen. Broken computer screens, lights, dints in walls, people being hit - in general chaos. But what is the worse that can happen? Someone gets hurt? How hurt would you become from a tennis ball? I pinch of pain never hurt anyone, or at least that is what we all agreed.

NOTE: This blog is a guest feature written by our Marketing Eye Atlanta office.

The other day Marketing Eye Atlanta, as a team, decided to take the Myers Briggs personality test. What an eye-opening experience this was for all of us. We came to the conclusion is that our team is very diverse. Before taking the test some personality traits were obvious, but others were hidden talents that had not been discovered until completion of this test. Not only was the test great for gaining more insight into our co-workers personalities but it was valuable for personal reflection.