Tag: Understanding Consumer Behavior

The marketing industry is constantly evolving, yet, one thing remains consistent; how imperative it is to understand and connect with the intended audience. As we embrace the digital era, this relationship becomes incredibly complex especially when targeting the demarcation between millennials and Gen Z. These two groups share similar characteristics but also have a plethora of different preferences and behaviours that shape how they perceive the world, which is essential for marketers to learn how to overcome.