Tag: USP

Expanding into the US market can be an exciting and transformative journey for Australian technology companies. After all, the United States offers a vast and dynamic market with immense growth opportunities. However, entering a new market can also present challenges and complexities that require careful consideration and strategic planning. For example, cultural differences and consumer preferences may vary significantly from the company's home market, demanding localised marketing approaches.

At 7am this morning I was on a conference call to Dallas, discussing Marketing Eye's services with a prospect in the real estate industry. As we ran through our services, without even realising it, I discussed the things that we do that no-one else in the market does.

For instance: