Date: July 2023 - Page 2
The Power of Storytelling in Marketing: How to Craft Compelling Brand Narratives
In the dynamic world of marketing, one timeless and powerful tool has stood the test of time: Storytelling. The art of weaving captivating narratives holds the potential to create deep emotional connections with audiences and leave a lasting impact on their minds. Explore the science behind storytelling in marketing, learn how to craft your own brand story, learn the different elements you need and how to leverage your brand’s story. Discover multiple actionable tips on how businesses can craft compelling brand narratives to engage their audience on a profound level.
The Ultimate Guide to Marketing to Gen Z: Unlocking Success in the Digital Age
Generation Z is the most digitally sophisticated generation in history, they are a powerful group who will dictate the consumer environment for decades to come. Understanding and focusing on Gen Z is essential for organisations looking to prosper in the digital era due to their distinct preferences and behaviours. We will examine significant insights, approaches, and practical advice to help you interact and connect with Gen Z, foster brand loyalty, and maximise your marketing initiatives. This guide will provide you with the tools to reach out to Gen Z in a way that resonates with them, whether you're an established brand or a new entrepreneur. This will enable you to increase the number of people who visit your website and expand your business.
How Are Millennials Reacting to Social Media in 2023
The digital era has revolutionised the way we connect, communicate, and consume information. Social media platforms, once hailed as the pinnacle of connectivity, are now witnessing a noticeable shift in millennial behaviour. With a keen focus on privacy, mental health, and personal growth, millennials are consciously reducing their usage of social media platforms.
Establishing Market Leadership: Melbourne Container Transport's Branding Success with Marketing Eye
Effective branding plays a pivotal role in establishing market leadership and communicating a company's value proposition especially in the transportation sector where customers see the brand in shipping yards and on the road. Melbourne Container Transport, under Jodie Lightowler stewardship, after years of limited branding investment, she recognised the need to recalibrate its marketing and branding strategies.
Why Threads Should Be a Part of Your B2B Marketing Strategy
The newest release garnering everyone's attention has more of an unexpected twist than initially expected. Threads provides users with a platform, not dissimilar to Twitter, to post short-form text, images and videos to their accounts. It also creates the unique opportunity for users to produce groups and communities interested in similar niche topics. As its competitor Twitter continues to release unpopular changes to the platform, users may expect to witness the downfall of the widely popular platform.
Threads: The New Twitter Rival Platform by Meta - Everything You Need to Know
In the world of social media, new platforms constantly emerge, aiming to capture the attention of dissatisfied users and revolutionise the way we connect and share. One such platform making waves is Threads, the latest launch by Meta, the company behind Instagram, Facebook, and WhatsApp. As 10 million users join Threads within its first seven hours, this article delves into what Threads is, its connection to Instagram, and its potential as a solution for dissatisfied Twitter users.
Top 10 Marketing Ideas for B2B Brands on Using New Social Media Platform Threads
With the emergence of new social media platform Threads, B2B brands are scrambling to connect with their target audience and see if this new platform has the ability to take over from Twitter. To make the most of this platform, it's essential for B2B marketers to develop effective marketing strategies that maximise visibility, engagement and build brand awareness. While their 30 million new accounts are impressive for any startup, the reality is that it can have the same fate as other social media platforms like Clubhouse dying out before getting the momentum of longevity. There is a lot of fatigue with social media especially with platforms that copy others. Even so, you can follow @marketingeye with this handle on Threads. Here are the top 10 marketing ideas for B2B brands to successfully utilise Threads and integrate as part of your social media marketing program.
SAP: Partner-led Demand Generation Strategies That Drive Success
Having been involved in hundreds of SAP Partner marketing strategies over the past few decades, there are many lessons that a marketer learns in how to develop effective marketing strategies.