Do I need a marketing manager in my small business?

However, small businesses may run marketing by themselves or throw the marketing work to unqualified employees to save costs. As a result, these businesses waste their time and fail to catch market opportunities agilely.

So, why would this happen?  The following points can conclude the reasons:

• Small businesses owners are not marketing experts, and they don’t have marketing specialists to guide marketing strategy. 
• Small businesses lack resources technologies to develop and implement marketing strategies.
• Small businesses don’t have adequate time and energy to spend on marketing, focusing on core business and product development. 

During the challenging economic time, small businesses have been negatively impacted. The data shows that only 54% of new businesses survive more than four years. As a result, small businesses must pivot strategies and consider developing dedicated marketing plans by marketing managers, not an IT savvy or medical person. 

What does a marketing manager do? 

A marketing manager is an expert who understands your business and your target audience and is capable of developing marketing strategies to make your business better known. Marketing managers help your business reach potential customers through various toolkits, including branding and rebranding, essential messaging guides, lead generation campaigns, social media engagement, content writing, blogging, public relations, sales. 

Marketing Eye provides abundant resources and tech for small business marketing. We empower brands to gain customers and achieve high growth outcomes. Our dedicated marketing consultants guarantee you a better business operation than prior. 

A marketing manager is like a Swiss army knife responsible for generating sales, leads, and revenues. For instance, when a small business launches new products, the marketing manager takes the “do it all” approach, conducts marketing campaigns, implements marketing plans, and monitors metrics. At Marketing Eye, our marketers are professionally trained to deliver small businesses with progress in business operation. 

How can a marketing manager benefit my business? 

A marketing manager can help brands keep up with the competition. As a small business, getting content to go viral is challenging due to less visibility and a lack of resources. Small firms struggle with limited time, budget, resources, and experience to maintain an in-house marketing team. An experienced marketing manager can help achieve your sales goals and prevent the business from driving in the wrong direction. 

Small businesses that lack experience in marketing are losing time and opportunities in challenging markets. It is hard when you add a marketing job on the plates. 

If you hire a marketing manager who could take over marketing duties and activities, the company can focus on its core business. However, you also need to ensure the marketing manager has insights into the market, target audience, the company, and products. 

An experienced marketing manager will help your core business bloom with its market insights and strategies. Seamless integration of marketing plans and strategies are one of the key functions conducted by a marketing manager, which is why you should hire one for your small business today!

Source: Unsplash, Mike Petrucci