My Internship Experience at Marketing Eye

During my six-week internship at the company, I worked as a marketing intern for two days a week, where I was responsible for various tasks, including creating blogs, developing social media calendars, scheduling posts on Hootsuite and helping format email marketing campaigns.

Creating Blogs to Be Published on the Website

One of my main tasks at Marketing Eye was to create blogs that would be published on either the Australian or US Marketing Eye website or Robotic Marketer. This was an excellent opportunity for me to develop my writing skills, learn how to write effective blogs that would engage readers as well as learning about marketing topics through the content that I was writing.

Initially, I found it challenging to write about topics I did not have extensive knowledge about. However, with guidance from the team and being given keywords to focus on, it was a lot easier for me to be able to write compelling blogs that were informative and engaging throughout my internship.

The process of creating blogs involved conducting research, writing the content, editing and formatting the blog for publishing. It was a fun process, but it was also a great learning experience that taught me the importance of attention to detail and the need to write for the readers.

Coming Up with social media Calendars for Twitter, Facebook, and LinkedIn

My favourite task that I thoroughly enjoyed was developing social media calendars for Twitter, Facebook, and LinkedIn. Social media plays a vital role in today's marketing world, and it was exciting to learn how to create a social media content.

My role in creating the social media calendars involved identifying relevant and engaging content and scheduling the posts on Hootsuite. It was a great opportunity to develop my creativity skills and learn how to content that would capture the audience's attention whilst following certain guidelines such as sticking to the Twitter character count and including a minimum number of hashtags.

Scheduling Posts on Hootsuite

Scheduling posts on Hootsuite for both clients and Marketing Eye itself was another task that I completed during my internship. Hootsuite is a social media management platform that enables users to manage multiple social media accounts from one dashboard.

My role in scheduling posts on Hootsuite involved selecting the content that would be published, writing captions and scheduling the posts at optimal times for maximum engagement. It was a great learning experience that taught me the importance of timing and the need to create content that would resonate with the target audience.

Managing the Email Marketing Campaign

Another task that I had small experience in was formatting the email marketing for a client. Email marketing is an essential part of any marketing strategy, and it was great to learn how to create effective email campaigns.

My role was to follow the email templates and write the content. It was a great opportunity to learn how to use email marketing tools and develop skills in email marketing strategy.

What I Enjoyed About My Internship

I thoroughly enjoyed my internship experience at Marketing Eye, and there were many aspects of the internship that I found exciting and engaging.

I enjoyed the variety of tasks that I completed during my internship. The opportunity to work on different projects helped me to develop a broad range of skills that will be useful in my future career. From writing blogs and creating social media content to managing email campaigns, I gained valuable experience in different areas of marketing that will be beneficial to me in the future.

I also enjoyed the opportunity to engage socially with a range of clients from different industries. It was fascinating to learn about different businesses and their marketing needs as well as catering the marketing strategies to help them achieve their individual goals.

What I Didn't Enjoy About My Internship

While I enjoyed my internship at Marketing Eye, there were some aspects of the experience that I struggled with.

One of the challenges that I faced during my internship was the time I was spending on each task. As an intern, I was responsible for completing various tasks, and at times, it felt overwhelming as I found that I was spending too much time on the one task to make sure I perfect it. However, with time management and prioritisation, I found towards the end of my internship, I was able to complete all my tasks in the recommended time frame and deliver quality work.

Another aspect that I found challenging was adapting to the company's work culture. Marketing Eye is a fast-paced environment, and it took me some time to adjust to the pace and expectations. However, with the support of my colleagues, I was able to adapt to the work culture a little more.

Lessons Learned

My internship at Marketing Eye was a valuable learning experience that taught me several important lessons about marketing and the workplace.

I learnt that attention to detail is crucial in marketing. From writing blogs to managing social media content, the smallest detail can make a significant difference.  I also learnt that time management and prioritisation are essential skills in any workplace. As an intern, I had to manage my time effectively to complete all my tasks on time as I was only in the office two days a week. Adaptability and flexibility are essential skills in any workplace. As an intern, I had to adapt to a fast-paced work environment and be flexible in my approach to tasks and projects.

My internship at Marketing Eye taught me that learning is a continuous process, and I must continue to develop my skills and knowledge to succeed in my future career. My internship experience at Marketing Eye was a journey of learning and growth that taught me valuable skills and lessons about marketing and the workplace. From creating blogs to managing social media content and email campaigns, I gained practical experience in different areas of marketing that will be beneficial to me in the future.

While there were challenges during my internship, I was able to overcome them with the support of the team if I had any questions as well as developing valuable skills in time management, prioritisation, and adaptability. My internship at Marketing Eye was a positive experience which I thoroughly enjoyed and has prepared me for a successful career in marketing.