Tag: clients

In business, to be successful you need revenue, and to fuel revenue you need LEADS. Put simply, lead generation encompasses all activities relating to the identification and cultivation of potential customers.

As we close our offices today until the second week of January, I realise that it's time to reflect on our wonderful journey and what we have all learned this year.

We have had the most amazing experiences, namely through our people and clients, who constantly amaze me with their insights, perserverence and determination to kick goals. 

I am continually amazed by the number of professional services, technology, manufacturing and logistics companies that fail to see the value in communicating via social media.

The question I pose to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?" 

I know the answer - do you?

We've all been in love at some stage in our lives and as St Valentine's Day approaches, it gives those with a romantic bone in their body, something to think about.

Over the years, I have been with some of the most romantic men imaginable. St Valentine's Day has been filled with surprises, flowers, love notes, jewellery, surprise holidays, art and above all - love.

In the past couple of years, it's been no secret that perhaps the one thing I want most in life, is a little harder to get than the rest of my bucket list. In fact, it seems to be the only thing that really eludes me.

Only in Australia for a few days and I have had the pleasure to sit in on a workshop with a company that started just 16 months ago and has had a phenomenal rate of growth.

The Bond Street Group is a company that provides private and public institutions advice and support in enhancing outcomes through leadership, strategy, people and equity effectiveness. Their team is made up of senior professionals that have excelled in their given fields.

It's a lesson that I learned far too late in the game, but nevertheless, I have learnt it and am reaping the rewards.

When clients are rolling in the door, most entrepreneurs are counting the dollars and working out ways in which to service them.

In the past, I have said 'yes' to far too many dodgy characters - people who I knew would never pay their bills, liars and people who just don't fit in with our brand and culture. Every single time, it ended in disaster.

Have we lost the art of having a good relationship?

 Do any of us know what a truly good relationship is? Most of us aspire to have a relationship that ticks all the boxes and is mutually beneficial but like anything, there are good times and there are bad times.

In business, sitting down with your clients and getting to know them on a level where there is mutual respect, kindness, care and understanding, is something that many business people did really well in the eighties but it seems to be an art form of the past.

It’s Thursday and there is still quite a few to go. Why not try these tips?

A very wise man once said to me;

It’s sad but true. Some people, no matter what good intentions they have, will never be successful.