Tag: goals

Every business has defined goals and objectives set in place. Some businesses aim to bring in sales, income, revenue, while some look at achieving clicks, likes, traffic and visitors to a store or a website. Needless to say, there are so many important factors to make note of when drafting a marketing strategy for any business. But the real question to ponder upon is: Are your business goals aligned with your marketing strategy?

Businesses usually spend a lot of time on goal setting, strategy development, but have you ever deliberated how you can achieve the marketing goals in an agile and effective manner? It is always good to review whether the marketing goals are on the right track. Otherwise, all investments and efforts will be diminished. 

 

My new year’s resolution was simple: have rich conversations (and achieve my goals). Every year I have a theme and this year is conversation. Being as busy as I am on a day-to-day basis, somehow in between the isolation of COVID and the effect it had on both my business and mental health, I forgot about the importance of conversation. 

As 31^st December ticked over into the new year, I asked myself, “What is the big f***ing deal?” 

2020 has been an interesting year in marketing to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also opportunity to be found and many of us have been forced into new and exciting places.

The year is coming to an end and many entrepreneurs and business leaders are feeling pressure from underperforming marketing tactics in 2020 to rethink their marketing strategy.

Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.

Building a marketing budget is a crucial step in establishing your marketing needs. A budget may sound like a kind of “leash” at first, but really, it’s a way to plan and strategise financially. A comprehensive, solid marketing budget will be able to equip your team to establish and accomplish the goals you set. Below, we have some things to consider while you are building your next marketing budget.

Do you have your goals in place for 2020? What about the rest of the year? It’s important to define what you want to accomplish, whether it’s in your personal or professional life. Taking an objective look at where you want to be and how you want to get there is the best way to achieve something.

Marketing is a crucial part of many businesses as it grows sales by expanding prospects. Not only marketing increases the visibility of your brand, but it also builds trust and loyalty with your customers. By improving your marketing productivity, you could do more in less time. And thus, increase your profits.

Our jobs are a necessity in life. Yes, I know what your thinking. What a way to state the obvious, we need a job for the bills to be paid, mouths to be fed, yet our jobs can be exhausting and far from what we believe as a 'dream'.