7 tips to achieve your marketing goals

To approach marketing goals, the following 7 tips you need to consider:

1. Understand the business environment and the company situation

Before businesses commence with marketing plans, they must understand the market situation, including the business environment and the company situation. A company can clarify its market circumstances and competitors if it knows the business environment well. The more information you gain, the more confidence you have. Businesses who know their circumstances well are more likely to create accurate marketing goals and plans. Besides analysing the business environment, organisations must have an overview of their own companies’ situation. As an ancient Chinese saying stated, “If you know both the enemy and yourself, you will fight a hundred battles without danger of defeat”. Firms are able to tailor precise marketing goals for their businesses based on exhaustive situational analysis.

2. Know your target audience

Some companies can make a common mistake called Marketing Myopia which they rush into the market before understanding the target audience thoroughly.

Companies are excessively focused on their products but overlook target audiences. This could cause them to set inaccurate marketing goals and strategies, and ultimately, they cannot achieve those goals. To identify the target audience, marketers need to know targeted customers’ interests, subcultures, purchase intentions, consumer behaviours, and explicit and implicit needs. Companies can set up a buyer persona with detailed information about the target audience that facilitates marketers to effectively interact with the target audience.  80% of consumers claim that they are willing to purchase products when companies have personal interactions with them. Consumers’ decision marketing for purchasing is determined by the level of engagement with brands and products.

3. Ensure your goals are SMART

A survey shows that businesses who set marketing goals are 376% more likely to achieve favourable outcomes. It is imperative for businesses to have marketing objectives, while the even more important thing for businesses is to map out "SMART" goals. A SMART goal lifts the confidence of achieving the outcome as the SMART aligns with the company’s capacity and business plan. In other words, the goal is realistic and achievable, and stick with the principle of Specific, Measurable, Attainable, Relevant, and Timely.

Specific: Use exact numbers for marketing goals, such as getting more than 100 likes and 20 comments on Instagram posts in the first month. The outcome is easy to be measured when the objective is specific.

Measurable: The measurable marketing goals should be paired up with specific numbers, not random number that is difficult to control.  

Attainable: By analysing the realistic market environment and the company’s situation. The business should set goals that match resources, budgets, and capabilities.

Relevant: All marketing goals should be related to the company's development and keep the consistency of the brand relevance.

Timely: Each marketing goal should have a timeline, which provides the activation of achieving the goal.

4. Develop an effective marketing strategy

Businesses are 313% more likely to approach marketing goals with a marketing strategy. An effective marketing strategy can significantly strengthen businesses’ ability to unfold marketing plans and tactics. Firms can have a solid understanding of the markets, target audiences, and competitors by developing marketing strategies. It also gives companies a clear overview of the pathway to meeting goals. Businesses know what stages they are in and what action they take. Effective marketing strategies give businesses more chances to win. At Marketing Eye, we have been involved in more than 500 marketing strategies and helped companies achieve marketing goals effectively, including the awareness of brands and sales increases.

5. Choose the right channels and tools

Some businesses think that they can deploy marketing plans across any channel. More channels mean more gain. Unfortunately, they are wrong. When companies shoot marketing strategies to anywhere, it means nowhere. Companies always need to select channels wisely. If the brand’s target audience is teenagers, you wouldn’t be bothered to choose LinkedIn as the main arena for marketing campaigns. In addition, each digital media tool has different usages. Google Analytics is for understanding the target audience, while Hootsuite is for social media management. Businesses must identify which channels and devices fit the brand and can add value to goal achievement.

6. Formulate accurate tactics

A marketing goal cannot be achievable if the tactics are inaccurate. These tactics are direct actions, such as social media posts and other audience engaging activities that facilitate the promotion of products or services. When businesses consider accurate tactics, they should think of the attainability of each action in which the tactics are executed on the proper channels and aligned with the company’s marketing goals.

7. Measure and analyse the data

Sufficient marketing tools have been developed in the market to examine the performance of the marketing outcome. Businesses should capitalise on these marketing techniques to analyse whether the data meet the marketing objectives. By measuring the performance, companies can determine which practical marketing strategies and tactics to achieve the goals. Therefore, they can focus on effective marketing plans to meet the ultimate goals.

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