Why your business needs a marketing strategy

Technology industry has been burgeoning over the past 2 years with many companies using technology to create better efficiencies, automate processes and save money. 

What many companies have seen is that those who were marketing before COVID benefited from the influx on leads from their website, social media and email marketing campaigns, while others were left to the wayside, unable to capture the high demand for technology services.

What does a marketing strategy do for your business?

In simple terms, a marketing strategy provides your company with the blueprint to align marketing objectives and tactics to business and sales goals. Without a marketing strategy, companies that invest in marketing flounder with hit and miss tactics, never really knowing if their marketing is effective or not.

By co-ordinating company goals and objectives, a marketing strategy gives your marketing team and resources the ability to follow through on the business plan, support sales initiatives and drive brand awareness.

A marketing strategy is a detailed document that sets the stage for a successful year ahead.

• A good marketing strategy helps you define clear, realistic and measurable marketing objectives for your business.
• Describes your business, what it does, how it does it and why.
• Explains your products and services and what makes them unique.
• Profiles customers giving personas to each.
• Gives an in-depth analysis of your competitor landscape 
• Identifies marketing tactics you will use to generate leads and close more deals
• Allows for you to build a marketing plan with measurable tactics.

For more information on how to develop a marketing strategy for your company, contact us.