Tag: logistics

Booth Transport, a family-owned and operated logistics company, has built a remarkable brand in Australia, especially in the wine cartage sector. With a legacy spanning decades and a unique advantage of having four sons capable of running various state offices, Booth Transport highlights the strength and resilience of family businesses. Let us look at how Booth Transport utilised family roots to build a successful brand, the strategic investments they made and the value of family business in marketing, focusing on team and community.

The logistics industry is a very competitive field. A strong SEO strategy is essential to stand out and attract potential clients as companies are constantly competing for the top spots on search engine results pages (SERPs). Let us explore the best practices, tips and tricks for improving your logistics business's online presence and increasing your search engine rankings.

The promising logistics industry, full of lucrative opportunities, has undergone some major transformations over the years and the same holds true for marketing strategies within logistics. Drawing from insights shared by experts and best practices in the industry, here's a comprehensive look at effective logistics marketing strategies and activities that businesses can adopt.

The world is becoming increasingly interconnected. As a result, businesses are expanding into international markets to take advantage of new opportunities. With the rise of globalisation, companies need to understand the significance of marketing in a global economy. Reaching international markets presents a massive opportunity for businesses to increase their revenue streams and establish a solid global presence. 

In the past year, we have been involved in more than 500 marketing strategies and campaigns across multiple industry sectors including technology, professional services, health, life sciences, manufacturing, logistics and FMCG.

There is a reason why companies that are seeking to grow know that their business needs a marketing strategy. It is simple. You are 313% more likely to achieve your marketing goals with a marketing strategy in place. If these odds are given to you, and a marketing strategy is accessible and affordable, then it’s a no-brainer.

In the past 2 months I have spoken to more than 100 entrepreneurs in the technology, professional services, manufacturing and logistics industries. There has been a common thread to many of these calls, mostly that their website needs a revamp and they want to up their digital marketing efforts. It's not rocket science I know, but many companies didn't get on the digital bandwagon fast enough and have left it to the last minute. Better late than never, and there will always be those of whom think they can wait a little longer, which means ultimately, they will be the one's with less clients at the end of the day.

The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.

The difference is from start to finish

When Michael Reed first came to me with his idea, it was before its time. He enthusiastically shared his desire to build an online platform where consumers and businesses can get all of their logistics needs at a click of the button, and for the most competitive price.

Not too indifferent to when Expedia launched onto the marketplace, Michael wanted a transparent platform - where people could move everything from their dog, through to their house, a container of furniture, through to bulk handling products. A place where it all can be done, with full visibility of the competitive landscape.

An outstanding NSS advertisement, placed in Lloyd's List, which was developed by our creative team!