Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Blog Author Mellissah Smith - Page 1

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer

Exceptional customer service is crucial for building brand loyalty and maintaining a competitive advantage. Customers expect prompt, effective, and personalised support, making it essential for companies to invest in high-quality customer service. As businesses grow, managing customer interactions can become a challenge. Outsourcing customer service to specialised contact centres has emerged as an effective strategy for companies looking to streamline operations and improve customer satisfaction.

If your brand is striving to stand out but struggling to do so, Forrest Contact provides a unique and effective solution. Their specialised contact centre services enable companies to reach the right audiences, nurture leads, and support marketing initiatives with expert customer engagement. Here’s how Forrest Contact plays a crucial role in driving growth for B2B marketing teams.

Today I went down to Melbourne Convention and Exhibition Centre to see what I could learn from the Salesforce World Tour. Unfortunately, it was a waste of my time. A disaster.

Twenty years ago, I set off on a journey that would fundamentally shape my professional life and personal identity. I started Marketing Eye when I was just 30, full of ambition and dreams, not fully realising the rollercoaster ride I had signed myself up for. Now, as I hit the 50-year mark, I reflect on the highs and lows, the sea changes within the industry and the personal growth that has defined this journey.

Being part of the SAP Partner ecosystem is gold for many channel partners, except when consolidation of competitors occur and the market becomes ten-times more competitive. Many channel partners are finding themselves at a crossroads: continue with traditional growth strategies or pivot to more innovative, marketing-driven approaches. Marketing takes time and that’s something many Partners struggle to absorb. If you start marketing today, you won’t get a sale from marketing tomorrow. This is a common challenge as well as an opportunity in the SAP ecosystem. Many companies have embarked on an investment in their marketing strategy through Partner Benefits Catalog AI marketing firm, Robotic Marketer, to develop their marketing strategy.

In Maryland's competitive corporate world, the need for inventive and successful marketing techniques has never been greater. Enter Robotic Marketer, a ground-breaking artificial intelligence platform that is changing the way businesses approach marketing. Robotic Marketer, with its advanced algorithms and data-driven approach, is changing the way businesses approach marketing strategies. By evaluating market trends, customer behaviour and competitive environments, it gives essential insights that help organizations stay ahead of the competition.

Baltimore has never been more prelevant than it is today due to the tragedy of a ship hitting the Maryland Bridge. As businesses pick themselves up from this sheer devastation, many are looking to new strategies on how to not only build businesses but expand. With that, the introduction of artificial intelligence (AI) into the marketing environment through companies like C-360 Agency in Baltimore is opening up the eyes of businesses to where the potential lies ahead. In Baltimore, a city noted for its vibrant economic environment and innovative spirit, artificial intelligence is redefining the foundations of marketing strategies and tactics, giving a competitive edge that may not have been realized previously.

Developing a robust marketing strategy is pivotal for any business aiming to thrive in today's competitive landscape. The timing of this strategy development plays a crucial role in its effectiveness. In this blog, we explore the ideal timeframe for planning a marketing strategy and the advantages of leveraging AI tools like Robotic Marketer for this process.


With the emergence of new social media platform Threads, B2B brands are scrambling to connect with their target audience and see if this new platform has the ability to take over from Twitter. To make the most of this platform, it's essential for B2B marketers to develop effective marketing strategies that maximise visibility, engagement and build brand awareness. While their 30 million new accounts are impressive for any startup, the reality is that it can have the same fate as other social media platforms like Clubhouse dying out before getting the momentum of longevity. There is a lot of fatigue with social media especially with platforms that copy others. Even so, you can follow @marketingeye with this handle on Threads. Here are the top 10 marketing ideas for B2B brands to successfully utilise Threads and integrate as part of your social media marketing program.
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