Tag: marketing campaign - Page 3

There are so many reasons why marketing campaigns fail, but don't let not following up be one of them.

Why are some marketers more successful than others? Is it that they are smarter? Do they have a secret sauce? Are they just in the right place at the right time, surrounded by the right people?

I've seen some mind-blowing marketers in my time, and I've also seen some marketers that are just terrible and give marketing a very bad name. But there are some particular things that stand out in successful marketers that we all can learn from. They have some basic fundamentals that they live by; either intentionally or not. Their behaviours are consistent and without exception.

By Max Gross:

No man is an island. At Marketing Eye, we appreciate and learn from the world around us. We are constantly inspired by creative campaigns in our environment by our fellow marketers.

Here are some of the Marketing Eye Melbourne office’s favourite recent marketing campaigns.

Back in the mid 1990s, having walked out of university ready to earn big money in journalism, I was rudely awakened by the difficulty to get a job in the industry. So, like any self respecting 20-something, I took any job I could and became a shoe salesman while I trawled job ads for my chosen profession.

I was Al Bundy at the tail end of Al Bundy’s great Married With Children TV run; before the brilliant Ed O’Neill became the old man on Modern Family. Now, I have never considered myself a salesperson, but I did okay and the easiest sales came because of an immediate rapport built with customers. I really wasn’t selling anything, I was just having a chat to someone whose interests matched mine, or whose personality was appealing. I think they bought from me because of the very fact that I wasn’t selling to them, and of course they needed a pair of shoes.

"Be the best you can be" campaign by Children of America is being launched on Wednesday officially in the US market, by childcare company, Children of America, tells children and parents that "if you want to run, run as fast as you can. Don't worry if you fall over - just get back up and keep running, running, running."

Children of America hired Australian headquartered marketing agency newcomer, Marketing Eye, to establish the company's social media presence while at the same time inspiring children, parents and even teachers to be the #bestyoucanbe. 

The marketing campaign will run for three months and will entail all facets of the social media mix along with a campaign to encourage people of all ages to inspire other's on how they are being the best they can be.

Alex F. Osborn popularised the technique brainstorming way back in the late 1930's, and it has since become a term that every advertising, marketing, public relations or creative agency uses to come up with the next best idea.

Setting a 'brainstorming meeting' in place in your company can mean the difference in coming up with a successful campaign or not. The investment in time, is surpassed by the outcomes of a brainstorming meeting that is facilitated in the right way.

10 Reasons To Brainstorm Your Next DM