Tag: Oracle

Having worked with SAP, Mitel and Oracle companies globally, there have been significant differences between which companies grow and those that are stagnant. As companies strive to be competitive and meet the evolving needs of their clients, effective marketing strategies play a pivotal role in capturing attention, building trust and generating leads. Offshoring is now the norm so IT managed services companies that once focused on price are now finding the market very different.

If you have ever hired a marketer before, you would know that mostly, they are a different breed. Unlike their sales counterparts, they have less bravo, and as such, need a different approach. Having worked with hundreds of marketers over the years, and more recently, spending time coaching marketing professional in corporations in Australia and the US, I can say firsthand, that coaching marketers to be more successful is all about process.

In the past 2 months I have spoken to more than 100 entrepreneurs in the technology, professional services, manufacturing and logistics industries. There has been a common thread to many of these calls, mostly that their website needs a revamp and they want to up their digital marketing efforts. It's not rocket science I know, but many companies didn't get on the digital bandwagon fast enough and have left it to the last minute. Better late than never, and there will always be those of whom think they can wait a little longer, which means ultimately, they will be the one's with less clients at the end of the day.