Driving New Business Growth: How B2B IT Managed Services and Consulting Companies Leverage Marketing

Companies have a reliance on technology and the overall digital landscape, making marketing an indispensable ingredient for companies seeking to leverage both technology and marketing to grow their business. By marketing consultants strategically crafting and executing marketing campaigns, B2B IT managed services and consulting companies can showcase their expertise, differentiate themselves in the market and attract target clients. From content marketing and thought leadership initiatives to targeted advertising and personalised outreach, the breadth of marketing tactics available allows these companies to effectively communicate their value proposition and position themselves as trusted partners.

Content Marketing:

Content marketing is a powerful tool for marketing consultants working with B2B IT managed services and consulting companies. By creating informative and valuable content, such as blog posts, whitepapers, case studies and eBooks, these companies can establish thought leadership and build credibility within their target audience. Sharing industry insights, best practices, and success stories can attract potential clients and nurture leads through the buyer's journey. According to Demand Metric, content marketing generates three times as many leads as traditional outbound marketing, while costing 62% less.

Search Engine Optimisation (SEO):

Optimising website content and technical elements for search engines is crucial for driving organic traffic. B2B IT managed services and consulting companies should conduct thorough keyword research and incorporate relevant keywords into their website content, meta tags and headings. A study by BrightEdge reveals that organic search drives 53% of all website traffic. By ranking higher in search engine results, they can increase their visibility and attract prospects actively searching for their services.

Account-Based Marketing (ABM):

Account-Based Marketing focuses on targeting specific high-value accounts and personalising marketing efforts to engage key decision-makers. B2B IT managed services and consulting companies can tailor their messaging, content, and campaigns to address the specific pain points and needs of target accounts. ABM ensures a more personalized and effective approach, leading to higher conversion rates. A research by SiriusDecisions concluded that 92% of B2B marketers consider ABM to be extremely or very important to their marketing efforts.

Robotic Marketer:

Robotic Marketer is an innovative software tool that helps companies automate and optimise their marketing strategies. It utilises artificial intelligence and data analytics to generate comprehensive marketing plans, competitor analysis and target audience profiling. B2B IT managed services and consulting companies can leverage Robotic Marketer to streamline their marketing efforts and make data-driven decisions.

Events: In-person and Online:

In-person and online events are excellent opportunities for B2B IT managed services and consulting companies to showcase their expertise, network with potential clients, and generate leads. For in-person events, consider speaking engagements, industry conferences and trade shows. Online events can include webinars, virtual conferences, and panel discussions. Use these tips and tricks to maximise their impact:

• Define clear objectives and target audience for each event.
• Create compelling and relevant content for presentations and discussions.
• Leverage social media platforms and email marketing to promote the event.
• Provide value-added resources and incentives to engage attendees.
• Follow up promptly with leads and nurture relationships post-event.

Marketing is an essential driver of new business growth for B2B IT managed services and consulting companies. Through a strategic combination of content marketing, search engine optimization (SEO), account-based marketing, and the utilisation of innovative tools tailored to their industry, these companies can effectively capture the attention and interest of potential clients. Furthermore, both in-person and online events serve as valuable platforms for networking and generating leads.

By implementing these proven strategies and incorporating valuable tips, B2B IT managed services and consulting companies can establish themselves as leaders in the industry and achieve sustainable business growth in the face of fierce competition. The ability to attract, engage, and convert potential clients through targeted marketing efforts enables these companies to expand their reach, forge strong connections with their target audience, and ultimately drive the growth they aspire to achieve.