Tag: public relations - Page 6

 

The U-turn in Public Relations: Why the media has to change its ways.

The entire purpose of Public Relations is to communicate with the public, whether at a government, organisational or individual level. Therefore, it only makes sense that if we now all turn to our computers to talk to each other, then journalists and PR companies need to do the same.

If you mention the word ‘Twitter’ to a room of PR people, I’m sure it would generate a huge buzz of opinions. After all, it is one of the most fundamental changes in how media works today. Instead of sending out press releases, the publicist can now just send a tweet to a journalist through their twitter account with a link to a press release, landing page, video or social media experiment, and instantly have the journalists attention.

Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead from the off-set. Marketing Eye met with Michael Aldemir, Director of Spanish Doughnuts Australia for an initial brain storming session, from here the promotional strategy was developed and implemented.

People often ask me why I write a blog when I am so busy that I struggle to find enough hours in the day. The answer isn't EGO - yes, I do love that so many people read my blog, but most of whom do, I have never met and probably will never have the opportunity to.

It's not because I am bored or I think that I am an exceptional writer - because I have never had a bored moment in my life (it's my dream to be bored one day) and as for the writing, I only write well when I put effort in, and this blog is more a rambling of my thoughts, rather than something that I have placed alot of emphasis on.

The ONE reason I write this blog is to CONNECT with my target audience and to communicate with other marketers who have interesting ideas on marketing or who have a point of view.

I don't know if there has been a full moon or what, but positivity has gone out the door. Looking at a glass half empty rather than half full, seems to be the flavour of the week. Is it because everyone is so frantically working hard for end of financial year? Getting figures in, reports done and clients to bed?

It's hard to shake it when a negative spiral heads your way, but if you identify it early, it can mean the difference between whether you smile today or not. And we all know how good it is to smile.

It's Sunday, and like most Australians, I am enjoying the day, relaxing, reading the papers and eating with friends and family.

Reading The Sunday Age is always a treat, especially when I get through the paper, start to finish. It is full of interesting stories on people, places and world affairs.

For some light reading, I often pick up the Sunday Life Magazine, and flick through. Having Gwyneth Paltrow on the cover helps, as I am a BIG fan of her acting, singing and sense of style.

In the last month, I noticed another not-for-profit that I have been very familiar with over the years finally get online and join the ranks of facebook and twitter.

Not-for-profits in 95 percent of cases are for very good causes and definately whether they make a profit or not, have their hearts in the right place.

In Australia, for business to business marketing, I still believe that BRW, The Australian and The Australian Financial Review are the best mainstream editorials to receive placement in.

Travelling the world talking to business people can sometimes make everything seem so much more clearer.

15 years ago… big hair, ghastly makeup and daggy clothes. Here I am with one of my best friends, Nicole, in Cairns, North Queensland on a girls weekend away. 

At the time, I worked in marketing for a large retailer and Nicole worked for News Limited. We lived together and like most girls that age, we spent night after night talking about how one day we would do this and one day we would do that. We both had big dreams and were prepared to put in the hard yards to achieve them.

Marketing Eye works with supply chain solutions company, Northern Stevedoring Services and has handled all marketing activities for the company since the current General Manager took over about 3 years ago.