Tag: SEO - Page 10

Website design requires certain considerations. These include aesthetic, functionality, audience engagement, content interactivity and responsiveness. Then of course there must be a clear call to action.

With these factors in mind, Marketing Eye undertook the challenge to create three very unique website rebuilds.

The Australian Financial Review's front page headlines "$3b online advertising industry spooked" is in fact old news. Anyone in marketing knows that clients are paying for clicks that they shouldn't be, but for some absurd reason, everyone seems to be playing a blind eye to it.

On a regular basis, companies come to me and say that their website is getting thousands of unique visitors, but no sales inquiries. This could be for a number of reasons, or quite simply due to their SEO company manipulating Google Analytics to show results that don't exist.

Your bounce rate may come second in your book to other metrics such as number of visits or page views on your website, but it is something that many small businesses can leverage if they put it to the forefront.

After checking the Marketing Eye google analytics account yesterday, as I do every day, I paid special attention to how the website bounce rate was going. I had just been to a number of my client's google analytics accounts and noticed that theirs ranged from 35 percent to 80 percent - depending on whether they allow Marketing Eye to do their SEO and invest in creating content to drive connections.

For those who are uncertain what a bounce rate is, it simply is a record of the "bounce" that occurs when a visitor goes to your website, reads a page or looks at a page, then leaves your website. A "bounce rate" is the percentage of total visitors that come to your website that then bounce off of it.

Theoretically, the lower your website's bounce rate, the better your conversion rate, or at least the higher the potential conversions, because more of the people who visit your website like what they see, and click around on your content. 

According to Weidert Group, 'a good bounce rate would be anything under 50-60 percent. A large factor influencing bounce rate is what kind of page you're looking at and what the content is on that page. If a page links to other pages, say, products you make or services , then a bounce rate of above 60 percent wouldn't be out of the norm.'

There is not a small business on the planet that hasn't heard of Twitter, yet many are still failing to execute a social media strategy that cleverly integrates Twitter as a social media platform designed to connect and communicate key messages.

Co-founder Jack Dorsey, a 36 year old tech titan, and now CEO of small business payment technology, Square, has built his billions on knowing what small businesses want and need. Square is the fastest growing small business payments technology in the world today, and through his small business meetings in Town Halls throughout the US, Canada and Japan, #letstalk, he is educating small business owners to talk and support each other, rather than work alone.

I really don't want to mislead you, but there are some truths about social media that you need to be aware of.

Social media is powerful - undeniably so. It has the strength and depth to make or break a brand. It can cleverly make a company or person appear more successful than they really are. It can make you famous, rich and powerful.

Out of the wood work, names that were not known just five years ago, are now ranked in the top brands online in the world. 

But is this 'social media' thing all that its cranked up to be?

It's time for celebration, or is it? It's Google's 14th Birthday and while one part of me wants to celebrate how much Google has made my life easier, the other part wants to pull back the curtain and see how I can control this addiction.

And addiction it is. Think about how long you can go without 'Googling' something or saying the world "Google". Try going a week. I have. It's impossible!

It's hard to imagine what life was like without Google?

Every now and then I do a promotion just to see what the response is like. Today is one of those days.

It’s time to get serious. Very serious! 

Each day, I will publish ways to improve your small business marketing that are simple, yet effective. By Friday, you will have 100 ways in which to promote your business better. If you have some ideas of your own, please comment and I will be happy to add them in. Thousands of people read Marketing Eye’s marketing blog each week, so any great ideas or experiences is greatly appreciated!

When was the last time your small business marketing company walked you through the Google Analytics for your small business website?

Watching A Current Affair with Tracey Grimshaw this evening, I began to wonder what people would think watching the article on starting an online business.

Aimed at targeting women that have left the workforce to become mothers, there were endless stories of women that have been highly successful building an online business.