What's really been happening at Marketing Eye
An update:
- Business is booming. It is expanding at an alarming rate and there are so many moving parts. Mostly, we are organised and have the right people in place.
- We are improving our service delivery with a firm focus on client communications and outcomes. To that end, we had a meeting with our senior team last week in Melbourne, Australia, to discuss how we can improve every single touchpoint for our clients and deliver an even better service.
- Employee education: As a small business that is growing, we have to all of a sudden be more like a large corporation and have mechanisms in place to ensure that our staff are educated on things that up until this point, we have taken for granted. Things like staff drinks, can no longer be as fun-loving and free for all as it once was. Instead, people need to be educated on what is the company's responsibility, what they can and cannot say to their peers and what their actions may mean, long after the drinks stop flowing. It's been a tough week implementing these new procedures and the older staff members who have been with the company five years plus, are the most effected. Not because they are doing anything untoward. Quite the contrary. We are in fact, the biggest bunch of squares who definitely put shame on the entire marketing/advertising industry with our lightweight, nanna habits of one drink and then home to bed by 8.30pm. However, having said that, we take the business very personally and we treat all of our team like they are our family. We care about them and watch over them as much as we can do. This shift means change and it means that things that we may have done and said in the past now have to be removed from the workplace including the jokes and the light-hearted poking fun at each other.
- Learning from other people: I have learnt so much in the past few weeks from other people. The first is patience and if you learn to be patient, you will always be rewarded. The second is the way really smart people handle themselves. An instance happened last week, and I handled it with care. I didn't ask the details - instead, I just needed the facts that affected the future outcomes. Everyone else wanted the details. For the first time, I actually sat back and realised that it is probably normal to do this, but the reality is that we don't need to know. It's no-one else's business. Too often people get caught up in wanting to know things that they don't need to know, and all of a sudden it becomes gossip. Nipping it in the bud is the only professional and right thing to do. Ask yourself - why do you need to know more? In relationships, it is no different by the way. We ask too many questions of our partners and friends that often lead to uncomfortable situations or the betrayal of another by talking about things we should not be talking about. A conversation between one person and another, is between them. Full stop.
- Steering the ship: With three full nights sleep, I really feel like I am ready to steer this ship. When I put on that captains hat, and work with the people who are going to make it happen, it will happen. Empowering your team to greatness and getting their buy-in is everything.
- Make people happy: Taking time out to listen to the people around you and read signs that perhaps their lives are not going to plan or they have had some heartache is what a good friend and mentor does. It's the little things that change the outcome of someone's day. Today, the first thing I did, was send a message to someone I cared about because I just wanted to make sure that they had a good day. It took literally 30 seconds. Not hard, but to wake up to someone thinking about you or giving you positive vibes, is nice. It makes you happy. It makes me happy.
Writing this blog has been a learning curve. I know from the amount of visitors that have come to the website in the past two weeks wondering if they missed something because they don't recall seeing their daily fix, that some of the things we share change outcomes, inspire people or re-affirm what they already know.
Thank you for being on this journey with us.
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comments ( 2 )
saira qureshi
10 Jun 2013Dear Mellissah
ReplyI thoroughly enjoyed reading this post as it gave me and all of the other avid bloggers an insight into the marketing eye business that we otherwise may not be exposed to. Its pleasing to hear that althought the new generation may have an immense influence on the business, they are still finding the time to meet up with the seniors whose views deserve to be considered. It seems like the marketing eye team is composed of employees who are aiming to do their best in building up the marketing eye name and listening to the little people. Oh and personally, i do so enjoy seding affectionate messages to my loved ones now and then to brighten their day. There is so much goodness in the world and altruistically making others happy is a prime example of this.
Lauren Koelmeyer
24 May 2013This post was not only inspirational but heart warming too. It is always nice to hear businesses having a focus not only on their customers but primarily on their own team. When all employees are happy and feel needed within a company, they work better and strive harder to obtain business goals. I agree with Mellissah about how rewarding taking the time to listen to others can be and I thoroughly believe that the small gestures in life are the ones that truely matter.
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