Social media made our company successful
Last night I did a speech in front of a group of hugely inspiring business women on how I built Marketing Eye to be in the position we are in today.
In writing that speech, I realised something very important. Our success didn't really have much to do with what we were selling, as ultimately in that market, we have a lot of competitors.
What made us so successful, and ensured that our phones ring non-stop with inquiries is social media.
In writing that speech, I realised something very important. Our success didn't really have much to do with what we were selling, as ultimately in that market, we have a lot of competitors.
What made us so successful, and ensured that our phones ring non-stop with inquiries is social media.
How much we play on social media determines how many inquiries we have as a business.
We would not have been able to grow our business like we have without having social media. In fact, in the first 5 years of the business, there was no way we would have been able to continue to build the business and end up in the position we are in today, if it had not been for the leads that derived from Twitter and LinkedIn.
These two social media platforms were our 'game changers'.
Through social media:
- We have received thousands of enquiries for services
- Educated the market on the services we provide and our unique value proposition
- Made people aware of our business in countries that we are not located in
- Influenced buyer decisions
- We have become the leading small to medium-sized marketing company in Australia. If fact, the largest outsourced marketing company to SMB with all services in house performed by full time employees in the country.
- We have ambassadors for our brand who sell our wares for us
- We have a launch pad for new products and services
- A voice that is heard by hundreds of thousands of people
- Well recognised brand, with a strong sustainable reputation
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comments ( 4 )
Sheron Goerlich
27 Aug 2016Wow! This information is amazing :) I will suggest it to my friends and anybody that could be drown to this topic. Great work guys.
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ReplyTrishala Dass
30 Aug 2015Wholeheartedly agree with this post! Social media and technology in general has changed the game, allowing a company access to an abundance of information, the ability to track and quickly respond to changes in consumer attitudes and ensuring that the right people hear our message.
ReplyIt is important, however to manage your online presence and not just have a LinkedIn account because everyone else does. This includes regularly posting updates, interacting with consumers, handle complaints etc.
Karen Liu
27 Jul 2015This is definitely an indicator of how technology is enabling the growth of connections for organizations today! I definitely agree with this article in that, this new age is very much about creating an online presence to enable companies to stay relevant to their consumers - creating that ease of communication.
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