Analyst group Merrill Lynch recently found that spending among women in the US is a staggering $5 trillion dollars a year.
Just as important, is that whilst women determine their own spending habits, they also influence men's spending habits.
The questuon is, how do marketers target such a powerful demographic.
A recent study commissioned by Meredith (see infograph above) and conducted by research firm Insights in Marketing, determined just how targeted marketers need to be in delivering messages to this influential demographic. The study of more than 2,500 women between the ages 18-67 years, identified preferred channels, digital preferences and the kinds of content they're likely to pass on.
This research report is designed for marketers to help them ascertain the best channels for influencing women's buying patterns. And it seems social media is the key.
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
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