I am in the middle of a very busy day and I get a call on my mobile telephone from a voice activated message by Vodafone.
Knowing I am with Optus, this is my first call ever from Vodafone and its a MACHINE!!!! What are they seriously thinking? Do they really think that someone is going to leave their current provider for a MACHINE?????
Selling the Vodafone 79 package cannot be effective through a voice activated campaign surely? What a waste of money on their behalf and terrible branding for their company. I may have before that call, one day become a customer, but this has assured me that this is not a company that cares about its customers.
Vodafone – fire whoever approved this campaign. It damaging your brand!
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
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