How to improve your brand awareness : Guest blogger
Raising brand awareness and separating yourself from the masses has become a fundamental aspect of running a successful business. While it's important for a brick and mortar company, it's almost a necessity for an online business that operates on the global scale. To take your business to the next level, let's talk about some surefire ways to improve your brand awareness and reach more of your demographic.
Social Media
Perhaps the latest and greatest trend in raising brand awareness is implementing a smart social media campaign. By creating pages for your business on multiple websites like Twitter, Facebook and LinkIn, you can easily reach potential customers from all over the world. To be successful with social media, it's usually necessary to incorporate a consistent logo and slogan so your target audience makes the connection. It's also important to be highly interactive and network with relevant people within your industry. For example, it's helpful to follow other businesses, "like" or "retweet" content and leave comments whenever possible. While the initial stages can be slow, you can often boost your brand awareness considerably over time.
Search Engine Optimization
Although everyone and his brother seem to be talking about SEO these days, it's nonetheless a critical part of branding. If you really want to get ahead of competitors, it's helpful to boost your page ranking within Google and other search engines. This is because popping up on page one of search results is one of the best ways to quickly bring exposure to your business. Due to the fact that roughly 80% of people use search engines to look for products and services, it's critical that you capitalize and get your website in front of potential customers. Not only will SEO bring attention to your business, it will often give you a sense of authority.
Utilizing Existing Customer Base
Another simple way to maximize exposure with minimal effort is to implement existing customers into your branding campaign. For example, if you already have a small amount of brand loyalists, you can reach out to them and politely ask to share your content. In order to streamline the process, it's ideal to add buttons from popular social media and social networking sites to your content. Including calls to actions such as "like" this post on Facebook if you find it helpful can provide loyalists with a simple way to share your content.
Guest Blogging
An additional technique that appears to be catching on is writing guest blog posts on relevant blogs within your industry. It's relatively simple and revolves around first contacting bloggers or website owners. You then ask if they would allow you to create a post on their blog. Assuming they approve, you then write at least a 400 word article and post it on their blog. This method can be extremely valuable because you can reach an established reader base who already trusts the blogger. Consequently, you can often create massive brand awareness seemingly overnight.
Author Bio:
Brenda is a web contain writer for www.rentalplus.com.au.
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16 Jul 2012Concerning the first point "Social Media" another advantage is that you can keep your customers up-to-date for example if you have any special offers, when the new collection will arrive, if a new store opens (and where).
ReplyFurthermore its more easy to customize your advertisement.
To the second point "SEO" it has to be considered that many people come to your homepage via search engines and the better positin you have for example on Google the faster people come to YOUR homepage.
It is always important to keep in touch with your existing customers and to reach new customers.
This has become easier with the social networks because if one of your extisting customers likes your page or your post all his or her other friends can see your post and maybe visit your facebook page and maybe even your homepage.
Petra
16 Jul 2012Concerning the first point "Social Media" another advantage is that you can keep your customers up-to-date for example if you have any special offers, when the new collection will arrive, if a new store opens (and where).
ReplyFurthermore its more easy to customize your advertisement.
To the second point "SEO" it has to be considered that many people come to your homepage via search engines and the better positin you have for example on Google the faster people come to YOUR homepage.
It is always important to keep in touch with your existing customers and to reach new customers.
This has become easier with the social networks because if one of your extisting customers likes your page or your post all his or her other friends can see your post and maybe visit your facebook page and maybe even your homepage.
David
06 Jul 2012Promoting your brand through existing groups on blogs and social media is a good idea. With the growing use of the internet, now is a better time than ever before. Not only is it effective, but it's becoming easier as well.
ReplySandra
29 Jun 20124 effective ways to raise brand awareness! I especially like the guest blogger point Brenda - what an easy way to introduce your brand and yourself to an already established reader base just like you have done.
Replypriscilla
29 Jun 2012Raising brand awareness is just as important as the brand itself, there's no point in having a great brand when no one knows about it. The internet and social media makes raising brand awareness a lot easier that it was a couple years ago so every business should be involved in actively promoting their brand.
Reply