It’s not enough to have a great idea for a business. You also have to make sure the world hears about it.
Marketing for a small business is like deciding what comes first, the chicken or the egg. Do you invest or don’t you? If you do invest, will your return on investment come to light immediately or will it ever? Is marketing just a ‘buzz’ word that has most of the population sold?
Who do you trust? Which books should you buy? What website should you go to to find out more information? Who is going to treat your business like you do and market it with the same respect that you give your business day-in day-out?
Is there any agency/person who is the best? Can anyone guarantee results?
There are so many questions that small businesses ask, but does any one company have the answer? That is the question!
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
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