Why creating your own media builds loyalty
While it's no Huffington Post, there is more than 50 stories that are now live on www.marketingeye.org - Marketing Eye's online magazine.
Entrepreneurial stories on people like former Geelong footballer Michael Mansfield, Comcity's Jason Reading, Chris Reynolds from Champion Systems, Ryan O'Hare from Eutility and more.
Thought leaders on leadership, psychology, marketing and social media share their views and experiences. A really great story is on business turnaround specialist Daryl Wright from Bond Street 180 and you will also find a story on famous entrepreneur turn photographer, Tommy Mendes.
In all, its a good read and the best stories are on the entrepreneurs behind the brands.
I was surprised as I tweeted the website only a couple of times yesterday and we haven't really promoted it while we tweak a few things, and more than 1000 people where on the site last night at 11pm and it was going up at a rapid pace. For a moment, it made me nervous! Creating your own media can bring greater loyalty to your brand, only if it is done right and you have thought through what your audience wants to read about.
If you have a story that you would like to share, please contact us on This email address is being protected from spambots. You need JavaScript enabled to view it..
Entrepreneurial stories on people like former Geelong footballer Michael Mansfield, Comcity's Jason Reading, Chris Reynolds from Champion Systems, Ryan O'Hare from Eutility and more.
Thought leaders on leadership, psychology, marketing and social media share their views and experiences. A really great story is on business turnaround specialist Daryl Wright from Bond Street 180 and you will also find a story on famous entrepreneur turn photographer, Tommy Mendes.
In all, its a good read and the best stories are on the entrepreneurs behind the brands.
I was surprised as I tweeted the website only a couple of times yesterday and we haven't really promoted it while we tweak a few things, and more than 1000 people where on the site last night at 11pm and it was going up at a rapid pace. For a moment, it made me nervous! Creating your own media can bring greater loyalty to your brand, only if it is done right and you have thought through what your audience wants to read about.
If you have a story that you would like to share, please contact us on This email address is being protected from spambots. You need JavaScript enabled to view it..
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comments ( 2 )
Chris Markham
12 Dec 2012Mellissah, you are right that we are seeing a clear trend in attracting site visitors through content rather than throwing dollars away on pay per click advertising. Some of the latest academic research has some surprising findings about what creates customer loyalty More here http://www.bizfix.co.uk/blog/bid/166758/Creating-customer-loyalty-your-equation-of-trust
ReplyKyal
01 Dec 2012You make a very interesting point, in creating your own media to build brand loyalty. By the sounds of it, you've also proven it can yield significant results in traffic and generate activity and interest on its own.
ReplyThis post is especially interesting to me, as I not long ago advocated the same approach to a community television show I market for on a voluntary basis. After reading this it seems I'll have to push my plans into action. I'm hoping we can achieve the same success you have, the numbers here speak for themselves. I'm definitely glad I came across this.
Thanks for sharing your insight,
Kyal