A marketing strategy is a short-term and long-term plan to achieve company goals by determining the wants and needs of customers, therefore creates a sustainable competitive advantage for the company to increase sales. Depending on the industry and market, marketing plans should be updated monthly or fortnightly. By this way, you can be sure that your plan will survive at the next stages of the market. However, not every entrepreneur chooses a marketing strategy, because they don’t understand why they need it.
Marketing Strategy Blog - Page 19
Search engine optimization (SEO) is the practice to increase your website rank on a search engine result page (SERP) so that your website can get more traffic. It is similar to moving your store from a small town closer to the city where most your target customers live, to get more walk-ins, and subsequently achieve more sales. The same logic is applied to a business’ website, however the way of doing this is drastically different, where 96.8% of small business fail at SEO because they don’t understand how to boost their company’s SEO.
Businesses usually spend a lot of time on goal setting, strategy development, but have you ever deliberated how you can achieve the marketing goals in an agile and effective manner? It is always good to review whether the marketing goals are on the right track. Otherwise, all investments and efforts will be diminished.
What Is Email Marketing?
Email marketing is one of the most used direct marketing tools to promote your products & services via email. Many people believe email marketing is dead, but it is still usable and offers excellent benefits. Not utilising email marketing in your marketing strategies is a disservice to yourself and your business.
The rapid change of technology is changing the way we think, operate and work. Therefore, as businesses apply and adapt to the rise of new technologies, maximizing profitability of your business can be within reach. The Metaverse is a newly developed technology that is expected to change how business work as it continues to be integrated. Are you ready to take advantage of it and see how the Metaverse can benefit your brand in 2022?
Instead of giving your customers constant advertisements, content marketing delivers values to your audience and bring benefits back to your company.
Marketers are always having to learn, adjust campaigns, and address challenges. Today, marketing is so fast paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond.
A rebrand is the process of changing how a company or product is perceived. It can include the reinvention of everything from a brand’s name and tagline, its logo and visual identity to its website and marketing collateral. When you first start a business, branding is likely to be the last thing on your mind.
An NFT (Non-fungible token) is not an unfamiliar word anymore in this era. It is a disruptive technology that created person-to-person communities in the digital world. I’m assuming that you have heard of NTFs? If you haven’t, it is not too late for you to learn more about it. NTFs are digital artworks, photographs, audio, music, and videos. People can purchase them through the blockchain, allowing collectors to own digital intellectual properties.
It feels like it was 2020 only an hour ago, and if the last two years at home have taught us anything, time is flying by. Then, marketing strategies were adopted virtually, transforming how brands used the internet and social media to expand their businesses.
With the odd 500 million tweets bombarding users every day,Twitter provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between. No wonder it’s easy to get lost in the sea of information that it provides. Luckily, the platform has introduced Twitter Communities that allows people with different interests to connect, share and interact with others who share their passions or opinions.
Businesses usually spend a lot of time on goal setting, and strategy development, but have you ever taken the time to deliberate how you can effectively achieve your marketing goals? It is always beneficial to review whether the marketing goals that your business has set are on the right track, otherwise, your business will be wasting time, money, and resources.
Marketers are always having to learn, adjust campaigns, and address challenges. Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond. If you’re a marketer who sees the same challenge each year, it might be worth raising this on your radar. However, some challenges can be industry-wide.
Has your business ever performed so well on a promotion, yet was unable to convert them to sales and revenue? If this sounds familiar, there is a high chance your company may be dealing with ‘smarketing’ misalignment.
In Australia, 88% of companies are considered small businesses. If you don’t operate your business on digital portals, you are not existing in markets. Marketing your business in the digital world undoubtedly helps raise your brand awareness and attract customers. Recruiting sophisticated marketing experts is critical for companies to grow.