In today’s uncertain economic realm, businesses are often compelled to make tough decisions, including downsizing their teams to simplify operations and reduce costs. For many companies, the marketing department, being a significant operational cost centre, often comes under scrutiny. However, reducing the size of your marketing team does not necessarily mean sacrificing the effectiveness of your lead generation efforts.
Here's a strategic guide on how to downsize your marketing team while still maintaining, or even increasing, your lead generation capabilities.